Whether it was the latest sketch from The Viral Fever (TVF) or a funny review of a movie by Biswa Kalyan Rath and Kanan Gill, when Indians wanted to watch their favourite comedians two years ago, there was only one place to find them online: YouTube.
For more than half a decade, Google's video platform has been providing a platform for all kinds of talents to showcase their skills. The company has actively worked with those creators to help them find the right audience and build a brand name.
Much of those efforts by YouTube are still in play today, but many of the talents it helped nurture in India are increasingly looking at other platforms. The reason? YouTube doesn't have the sort of financial infrastructure in India as some of its streaming rivals do, several comedians, stakeholders, and people in the industry told Gadgets 360.
